One thing’s for sure, customers are looking for great content.
Ever heard the phrase, CONTENT IS KING?
That’s because it is. Your content is one thing that stands between reeling in customers and being the brand that no one remembers. Also, it is 3x more effective than traditional marketing and 62% less expensive.
Every brand must be able to create good, compelling content that attracts new customers and keeps existing customers loyal. The type of content your brand puts forward says a lot about what the brand stands for and what it is.
Knowing the rudiments of content creation is the first step to constantly improving your content creation skills and growing a brand that your audience cares about.
So, in this post, we’ll go over content creation basics and how it helps to grow your brand exponentially in today’s world.
Let’s get right into it.
What is Content Creation?
Content creation is the heart and soul of digital marketing. It is the way you research, generate strategic ideas, craft those ideas into high-value collateral, and then promote those pieces to a target audience.
Content creation is generating topics and ideas that appeal to your ideal customer and then building content around those topics and ideas using a variety of mediums, either visual or written.
Creating great content ensures:
- You stand out in your industry,
- You grow your fans, subscribers, customers,
- Your site or social media traffic increases,
- Your customers enjoy connecting with your brand
- You generate revenue
There are various types of content. Some of them include:
- Articles, blogs, white papers, social media posts, infographics
- Videos, images, animations, webinars
- Others include podcasts, audio messages, etc.
3 Main Things to Consider in Content Creation
- The message to be shared
When you create content, you provide useful information for your audience, usually at no charge. But to ensure that this information adequately reaches your ideal customer and urges them to take your desired action, the message has to have some essential elements.
- It’s relevant and accessible
- It speaks to your audience
- It’s attention-grabbing
- It spurs engagement
- It provides a solution to possible problems (as related to your business)
- It inspires them to take action
- It’s sharable
- The medium to share it with
The medium you share your content on depends on your message and why your business is sharing it. Is it an ad? Is it an informative piece? Is it simply for awareness?
The best practice is to find the medium that relates best with your customer persona (you’ll learn about this later), and your prospective customers.
What this means is that if your business sells sunscreen for 20-year-old ladies who love the beach, then you should most likely create content for Instagram and TikTok, which is where you’re most likely to find that demographic of people.
Again, if your business provides nursing home services for seniors aged 60 and above, you should likely create content for Facebook users, which is the platform that category of people prefer to use.
If the medium you share your message with is not relatable to them, the meaning behind the message may be lost on them, and will not inspire the desired action.
- Who you are sharing it to
Your audience, prospective customers, and your ideal customer. Knowing these people and understanding what they care about is one way to divulge the mystery of the type of message, topics, and ideas that need to be created.
Knowing who you are sharing a message to helps you decide the appropriate tone and voice, the type of message they want to hear, and how they want to receive it.
Whoever receives your brand message should feel as if you can read their minds. That’s when you know the content you have created is making an impact. How?
- You get quality leads
- You get more customers
- You get more referrals
All of this happens because whoever is receiving your message, feels like you understand them and their pain points.
Want to Learn More About Content Creation?
Generating great ideas for your content is just half the work, keeping your ideas fresh and intriguing is another ball game.
The concept of content creation is broad, extensive, and inexhaustive. So, we will break down this topic into bite-sized, understandable series for fresh content marketers or companies looking to get an idea of how it works.
In the following series, we’ll discuss The Best Ways to Identify Your Audience, Message, and Medium, so that you, too, can kickstart your content marketing.
Need Some Help?
Looking for help with content creation? Our team of professionals is happy to craft your content and bring your ideas to life. Our content creation services are extensive.
- Web content development (Blogs, News, eBooks)
- Copywriting that converts
- Longform writing (whitepapers, newsletters, reports)
- Proposal writing