9 Steps to Increase Organic Traffic to Your New Website
Thanks to technological advancement, the world has become a global village, and it is easier to reach people irrespective of location. Businesses can achieve more in today’s digital era by building a solid web presence. After all, many people spend most of their time on the internet, purchasing products and services or engaging in other activities.
Data showed that in 2021, the average time spent online is 415.5 minutes daily. Therefore, it’s unsurprising that several business owners rely on the internet to reach their target market. One of the strategies for getting clients online is creating a company website.
Companies connect with customers and create brand awareness through a website. Whether you are a startup, small-scale business, or large corporation, you should strive to have an active website. However, it doesn’t end there.
You must take strategic steps to drive traffic to your website, set your business apart, and place it ahead of your competitors. This article explains these steps, but first, why is a website essential?
Why Does My Business Need a Website?
Undoubtedly, the emergence of the internet has changed how we share information and connect with people. As a business owner, considering the amount of time people spend online, having a 24/7 online presence can positively impact your business.
Most of your potential customers visit your website before making a buying decision. Plus, the visibility and reach have no limit, as people from any part of the world can access your website. Regardless of the industry, having a website contributes to your business’s success and revenue.
The following are reasons why your company needs a website:
Establish Credibility and Trust
People want to connect with a brand they can trust, and a website can help with this. A high-quality professional website that your customers can visit to get information will help you stand out and build trust.
Not having your business’s website can raise doubts about its legitimacy. Your website is the representation of your business. So with one, you build credibility and gain the trust of your existing and potential customers.
Attract Organic Traffic
When people want to buy a product or inquire about a service, they search on Google and other search engines. So, if you want to increase your client base, you need an SEO-optimized website.
With search engine optimization, you increase the chances of your business ranking well on Google Search Result Pages (SERPs). By doing so, when people search online, your website will appear in the results, preferably on the first page.
As mentioned, a website helps you establish your brand identity. Your customers want to know who you are and what your brand represents. By sharing quality resources and information on your website, you increase your chances of them buying from you.
A website is the best way to generate leads and possibly convert them into paying clients. When people find you online and are interested in the products or services you offer, they will contact you through the information provided on your website. This will help you increase sales and get your return on investment (ROI).
Improve Customer Experience
An effective website can increase your internal productivity and create a good user experience for your customers. Your website should provide valuable information to customers looking to familiarize themselves with your business. You can create engaging contents to connect with them and maximize their experience.
What Does It Mean to Increase Organic Traffic to Your Website?
The core of your marketing strategies is to ensure that when people search online for products or services that you offer, they find you and not your competitors. When visitors come to your website from search engines like Google, Yahoo, Bing, Ask.com, etc., that is organic traffic. It is not generated by paid ads and is driven by SEO.
The more you rank, the better the chances of potential customers finding your webpage. The goal of your website should be to attract, increase and ensure a constant flow of organic traffic. The larger the numbers, the greater your chance of generating business revenue.
Usually, the easiest way to drive organic traffic is to offer quality and relevant content that attracts your target audience or customers. But there are other effective strategies you can implement.
Interested in learning these strategies? Keep reading.
9 Ways to Increase Organic Traffic to Your New Website
Here are nine ways to increase organic traffic to your website.
Know Your Audience
As already established, businesses create a website to reach their potential audience. But do you know who your target audience is? Do you know their demographics, needs, pain points, and wants?
If not, then the first thing you need to do is know your buyer personas. By doing so, you create educational, informational, and quality contents that resonate with your audience. Valuable content will help boost your ranking on search engines and your business conversation rates.
Conducting keyword research helps you know the queries your target audience is searching for online and the search intent. You can drive traffic to your website if your content successfully targets those keywords.
But don’t just go for popular keywords. Instead, use long-tail words specific to your product or service. By doing so, Google will identify your website as a niche area, making it easy for customers to find you.
Use Relevant Title Tags and Meta Descriptions
You improve your website’s click rates by having more relevant and compelling information on your title tags and meta descriptions. A title tag is what Google shows on result pages, so you must use targeted keywords related to your company or industry. Also, include call-to-actions (CTAs), that way, your website can appear in the top results when people search for information on products or services you offer.
Consistently Create Quality Content
Your content matters a lot when driving organic traffic to your website. Always write high-quality content that attracts visitors and compels them to buy from you. Also, your content must be informative, easy to read, actionable, and must meet Google’s E-A-T standards.
So do your content research, invest in good writers, use expert sources centered on your market niche, and publish regularly. By consistently churning out quality content, your strategy will pay off and increase organic traffic to your website.
Keep Tabs on Your Competitors
You must study what your competitors are doing online. Have an insight into their strengths and weaknesses. Know what is working for them to drive traffic to their website and implement them into your strategies.
Also, there are keywords your competitors are targeting to rank well, but you aren’t. Analyzing their keywords allows you to fill your missing content gaps and develop new ideas to outrank them.
Your direct competitors offer the same products and services as you. While your indirect competitor may not be in your niche business, they may target the same audience as you do.
Leverage Link Building Strategies
Besides creating quality content, you should employ an effective link-building strategy. This involves acquiring new links to your website from other external domains relevant to your business.
However, you must focus on the site’s quality, not quantity. The more trustworthy, high-quality, and authoritative the websites you receive backlinks from are, the higher your page ranks on Google.
Use the Power of Visuals
Photos, videos, and infographics grab your target audience’s attention and boost engagement faster than text. Images have the power to invoke feelings, tell stories and communicate messages.
So, take advantage of the numerous design tools available to create incredible visuals for your new website. This allows your site to increase CTAs and rankings on SERPs.
Take Advantage of Social Media
Social media helps business owners reach their target audience and increase their brand visibility. Whether Instagram, Facebook, Linkedin, Twitter, or any social platform of your choice, you must optimize your profile to drive organic traffic to your website. Include relevant keywords in your profile bio to attract your potential customers.
Try to engage with your potential customers to ensure a personalized experience. Also, consistently create enticing, relatable, and unique content to grow your followers and increase your website traffic.
Add “Frequently Asked Questions” (FAQ)
Your potential customers and target audience usually have many questions about your products or services. It is almost impossible to weave all answers into your content. The best way is to incorporate an FAQ page targeted to answer these common questions or concerns.
This will help show your target audience that you acknowledge their issues and are willing to answer their questions. It will improve your search engine rankings and drive traffic to your site. The best way to find these questions is to Google targeted keywords and look out for the People Also Ask (PPA) questions that appear.
Every business owner aims to drive traffic to their website. The more Google finds your site relevant, the greater your conversion rates and revenue. The above steps are not exhaustive but can help you achieve your business website’s goals. If you feel overwhelmed with implementing these options, consult with digital marketing experts immediately.